Our purpose is to reveal the reality and love of God to this generation by offering creative, enriching, and biblically informative video production services to businesses, churches, consumers and non-profit organizations. Our products and services reinforce and emphasize the importance of family, community and a biblical world view by casting vision, communicating passion, documenting important life events and creating tools to understand, interpret and influence culture. 

VALUE ELEMENTS

SIGHT AND SOUND - We live in a sight and sound generation. The key medium for reaching the masses unquestionably will be video and film.  People retain 10% of what they read, 20% of what they hear, 30% of what they see, and 70% of what they see and hear together.

TECHNICAL EXCELLENCE -  Technical excellence maintained at all levels of production. The method should in no way detract from the message. The highest standards of production are the minimum for any work that attempts to tell the truth- especially unpopular truths that must not be hindered or clouded by unprofessional presentations which are often a characteristic of faith based media.

CONTEXTUAL INTEGRITY -  A thorough and fair discussion of every topic covered.  Much of what gets produced today is aimed at providing marketable segments that offer only a cursory knowledge of the chosen topic; it lends little to the goal of furthering one's understanding.  We aim to provide in depth, intellectually cogent, thought provoking analysis of each issue.

HISTORY AND HERITAGE - It is our belief that both individuals and entire people groups are in large part defined and more thoroughly understood when they are examined in the context of their history and heritage. From a personal biography to a documentary about the fourth branch of government- heritage and history are the keys to understanding the present and forecasting the future.

VIEWER DISCERNMENT - When presented with facts in an honest and intelligent manner, we believe that truth awareness will increase, action will be inspired and change will occur in the culture.  The result will be increased accountability among leaders, less tolerance of deception and manipulation, and a greater emphasis on discussing and truly understanding the complexity of issues that affect our lives which will result in informed decisions- in everything from how to raise our children to choosing elected officials.

AN UNBIASED BIAS - Everyone has opinions and a framework of beliefs upon which they hang their views of reality. No one can totally distance themselves from their belief system and the assumptions that go with it.  However, we attempt to present facts without spin, draw conclusions based on preponderance of evidence and call attention to commentary and interpretation when and if they are expressed.